The first thing that has been perceived by the customer when they approach your website is the online reviews. They check for your reliability and for that they find the reviews to be the most appropriate help. This is the reasons that most of the big websites are looking for
tips to find reviews, actually the positive one which would be helping them in gather a better crowd for the promotion of services. The businesses understand that well that a single bad review would not take away their reputation but it is also helpful in telling the other customers that they are not a fake website.